Mike Marrotte / Salt Lake City

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I help founders and organizations find the narrative architecture

What this means
Narrative Architecture
Structure + negative space + rooms to inhabit. Not messaging — building spaces for stories to live in. The story running your decisions, made visible and usable.
already running their decisions — then build it into websites
Deliverable
Custom Web Portals
Not templates. Living pages built from your own language, designed to evolve as your thinking does. You keep everything.
 , brand systems
Deliverable
Brand Identity Systems
Visual identity, messaging, voice — all extracted from a single conversation. Not imposed. Discovered.
 , content strategies
Deliverable
Content & Creative Direction
Social spines, editorial calendars, multimedia production plans. Built from your story, not industry templates.
 , and AI thinking partners
Deliverable
Custom AI Systems
A trained AI brain loaded with your story, your language, your strategy. A thinking partner that holds context across time so your best ideas stop evaporating.
 they can actually use.

It starts with a conversation. Everything after that is built from what surfaces.

Recent work

Instinct x StoryScope Studio

Three-hour session. Complete field documentation architecture for a Vietnam documentary.

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Green Man Designs

One conversation. Published website and full brand identity the same day.

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The Chiron Project

Identity and narrative work that helped position an AI policy organization for partnership with CAIS.

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Mike Marrotte

A decade of strategic communications. Four years shooting wedding films. Now building systems that turn conversations into something people can hold and use.

Every medium changed. The move never did.

Salt Lake City, Utah

Curious? Let's talk.

Book a call →

mike@signalformstudio.com